Why Brandpreneurs exists?
Who is responsible for your brand? It is not your designer. It used to be a brand consultant's job. Now it is the founder's. Two brands can have the same product, price and quality, and one still wins. Branding makes the difference.
Today, almost anyone calls themselves a brand consultant. A first-time business owner cannot tell the difference, not until they have lost money, time and confidence. The real branding professionals are too busy working to argue about it online.
So instead of complaining, we built the community we wished existed.
What is Brandpreneurs?
Why we built this community, and who it is for, told in 19 slides.
Use the arrows or swipe to read the full story.
SCD Balaji
Founder and Mentor
He has spent 20 years nurturing brands, beings and art forms.
SCD Balaji runs an artistic branding studio, and he opens every meetup with the one thing most business owners are never told: the difference between a business and a brand. Then he shows you how to close the gap, step by step, with a blueprint that has been tested on real brands for two decades.
You will not just be meeting him. Brandpreneurs is curated by a homegrown team of brand consultants, educators, mentors, designers and artists. Several of them are in the room at every edition.
Your brand is
your job
It is not your designer's job.
It used to be a brand consultant's. Now it is yours.
Branding makes the difference
Two brands.
Same product, price and quality. One still wins.
No singing
or dancing
This is not the
kind of community
you are thinking of.
And
it is paid
Because we would rather
have people who chose
to be here.
Who a Meetup is for
See if any of these describes you. And if you want to be responsible for your own brand, there is a community waiting for you.
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Your service is good but takes five minutes to explain.
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Your ads bring people who do not buy.
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You keep dropping your price because you look like everyone else.
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You have a good business that is not a brand yet.
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You are losing customers to someone with a worse product.
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You think branding is just a name, a logo and visual designs.
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You copy a competitor's moves and call it strategy.
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You pay for social media reels and call it personal branding.